BrandWorks China
Navigating your business’ success for the Chinese market.
We speak the same language.
Our philosophy is to build a global business community curated for success with innovative and intelligent design. We believe in leveraging your business in markets here and over there. We can help you grow and tap into the world’s fastest-growing consumer markets, with insights, networks and experience in China with our team based here in Melbourne, Shanghai and Changsha.
Tailored for growth.
Our Mandarin-speaking client service and business development consultants are based in Melbourne and China and offer a bespoke, tailored end-to-end service for entrepreneurs wanting to grow their business portfolio. With experience in hospitality, property, retail, digital eCommerce and lifestyle brands, the team is ready to help you find opportunities and build your business with innovative and intelligent award-winning design for the Australian and Chinese markets.
Meet the China team.
BrandWorks now offers its full-service of business development and strategic design for Chinese clients.
Click below and meet the team.
LAN LAN, CLIENT SERVICES
Lan is originally from Beijing, China and now lives in Melbourne. Graduated in 2012 with a Master of Communication Design from Swinburne University, her passion for the creative industry led her to work several years as a full-time graphic designer. Interestingly, she has also worked in hospitality as a barista because of her love of Melbourne coffee. Today, she owns and runs her own city cafe and shares her knowledge and skills with BrandWorks China team as a client services manager for their Chinese clientele.
Lan loves to spend her downtime visiting galleries, travelling, and exploring food and cuisines from different countries.
Watch Lan Lan: English | Mandarin.
JAMES WANG, BUSINESS DEVELOPMENT
James comes from the North-East part of China. The home city of Dalian, which shares similarities to Melbourne as a vibrant coastal city. James has lived in Melbourne for 15 years, graduating from RMIT with double Master’s degrees - Professional Accounting and Commerce. After graduating from RMIT, James has had roles in accounting, business development and sales for Telstra.
In 2016, James decided to build up his own business after experiencing the Melbourne coffee and brunch culture. His dream one day is to bring this culture back to China, so his friends and family can enjoy beautiful Melbourne coffee and brunch too. A keen fitness enthusiast and runner, he hopes to run his first marathon. Highly collaborative and people-orientated, James brings to BrandWorks his networks and entrepreneurial skills as a business development consultant for its clients.
Why choose us.
BrandWorks are a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, Digital Online brands and Fit-for-Purpose Retail Destinations.
What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, we have shaped the BrandWorks ethos around service to help our clients succeed. By owning, operating, and managing our own ventures, we have learned how to balance economics with trendsetting and how to problem solve and capture your audience using design. Like they say - practice makes perfect. If you’re looking to build and brand your legacy, then come talk to us.
Let’s connect.
Please scan the QR code to add us on your WeChat or send us an enquiry.
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9:30am–6pm | GMT +10
Recent work.
Yi Long 壹笼
Dim Sum Society
Yi Long 壹笼 brings a fresh new twist to the ever-popular Dim Sum dining experience to the city of Shanghai, China. Fancy glamour, chic, playful and fun, with a nod to the golden age of travel, jetting into Hong Kong and revelling in the glitz of the hotel lobby life. BrandWorks was engaged to provide end-to-end concept, brand identity, interior design and collateral rollout. The direction was fancy glamour, chic, playful and fun, with a nod to the golden age of travel, jetting into Hong Kong and revelling in the glitz of the hotel lobby life.
Read more.
Common Leaf, Tangshan, Hebei
Green Harmony
Tangshan coffee and all-day cafe is a new addition to the growing demand for Melbourne lifestyle and culture in China. A concept destined to appeal to the residents, out-of-town budget hotel guests and business workers alike, the venue will become a drawcard that celebrates cafe culture, design and lifestyle all in one, with a modern fusion of traditional, local and westernized tastes on the menu.
InspireNB
Office / Co-working - Changsha, China
BrandWorks China has collaborated with Unity Group China to create the city’s most ambitious design project to date. Called ‘InspireNB’, it's a new kind of co-working for hospitality and creative businesses and a first-of-a-kind for Changsha. Opened in 2020 and spanning across three levels incl. mezzanine, this creative space is also the new home for BrandWorks China, founded with the ambition to lead a new generation of creators, innovators and entrepreneurs to 'create their life's work.'
L.C.E espresso
Good Coffee, Great Company - Changsha, China.
BrandWorks China collaborated with Unity Group China to design and create a new coffee brand and store design. Inspired by Melbourne’s coffee culture, the studio took inspiration from the coffee shops situated in the heart of Little Collins St, Melbourne. The name affectionately connects back to the spirit of Melbourne's coffee and work culture and serves as a wake up call to those looking for quality specialty coffee.
Our Partners.
“We really felt that when we worked with BrandWorks from the brief to the execution, they were true to our story and have really helped us take Ayam Penyat Ria into the 21st century, localise it and appeal to all Australians. ”
“BrandWorks has become known as the first stop for entrepreneurial restaurateurs who need help taking an idea from concept to opening.”
“Working with BrandWorks has delivered an execeptional result for MAHŌ Sensory. As a result of their design and their approach for the brand and packaging, we are now in over 200 premium outlets here and overseas in less than 12 months.”
“We’re on track for our best month ever. Across the board, our order volume is up and staying up. The benefits of the product have been articulated really well through the work that we did with BrandWorks.”
Awards.
BRANDWORKS STUDIO
BrandWorks are a multi-disciplinary team committed to developing strategic design solutions for FMCGs, Hospitality, Commercial Property, Digital Online brands and Fit-for-Purpose Retail Destinations. We have offices in Melbourne, Newcastle, Jakarta and Changsha, China. What makes us stand out from the crowd is that we’ve been there. From business management to ownership to operation, our experiences with and love for great design guides our process. We believe that our clients’ success supports us and vice versa. So together, we’re building a global business community curated for success with innovative and intelligent design.
Let’s bring the extraordinary to life.