— Anchor & Twist

We believe the most creative and culturally engaging ideas come about when we take the familiar and take it in a new direction.

Finding new ways to connect apparently distant ideas allows us to see both in a new light, which can then lead to further new connections.

As a studio with a broad range of backgrounds, we pride ourselves on being able to collaborate and identify these links that others may miss in order to allow us to take what we already know (anchor) and move it in an entirely new direction (twist).

— Five Senses

We approach design by trying to imagine a brand, a concept or a space as a person. How does this person perceive and interact with the world around them, and in turn, how are they perceived?

This goes beyond imagining how a logo looks, or how a restaurant feels to someone visiting. It's about expressing the concept in humanised terms to create a full profile of it. What music does this 'person' like? Where would they go on holiday? What clothes would they wear?

Creating a persona allows us to focus in on the specifics of the target audience and allows us to develop idea that resonate with them personally.

— Flexibility & Longevity

Design, like everything else today, moves at break-neck pace. In an increasingly digital and ephemeral world, the objective of many brands has become to iterate quickly and the attention of many in a short space of time. Being part of the conversation means always being at the top of your users Feed.

While this is a crucial aspect of modern marketing, we try to express ideas which can sustain in both the short term, and the long term.

Developing brands and concepts that have firm roots and design principles allows us to ability to pivot quickly to capture new markets, while still retaining the original brand ideals.