Client

• Movenpick Jimbaran & Summarecon

Sector

• Restaurant

• Bar

Services

• Market Research

• Concept Development

• Copywriting

• Brand Creation

• Logo

• Brand Assets & Style Guide

• Print Collateral

• Signage

Brief

Adriana is a vibrant Mexican rooftop sunset bar in Jimbaran, Bali, blending Mexican culture with Balinese charm. Offering a fusion of authentic Mexican cuisine and local flavours, guests can enjoy classic street tapas, innovative fusion dishes, and an extensive tequila and cocktail selection. With a colourful interior, lively ambience, and breathtaking sunset views, Adriana is the perfect destination for an unforgettable culinary and nightlife experience.

Approach

Adriana turns up the heat, balancing bold and vibrant flavours with a relaxed yet electric rooftop atmosphere. It plays in the space between Mexican soul and Balinese warmth, laid-back afternoons and high-energy nights. A place where a fulfilling brunch transitions into sunset cocktails and blends seamlessly into late-night revelry, Adriana is a destination designed for those who crave more than just a drink—they seek an experience.

Outcome

Inspired by Frida Kahlo’s art, BrandWorks infuses Adriana with a Love & Fantasy theme—an invitation to step into a captivating realm where life is seen through a rose-tinted lens. Here, vibrant colours burst from every corner, igniting the imagination and evoking the exhilarating emotions of love and excitement—like butterflies in the stomach when meeting a loved one.

The brand persona is alluring and vibrant, offering an immersive experience that transports guests into a world of fantasy and passion. The colourful interior and dynamic graphics create an atmosphere that feels dreamlike yet electrifying, encouraging guests to embrace life’s vibrant romance.

The brandmark is sleek and modern, with graceful, flowing details that add warmth and elegance. The vivid colour palette radiates passion, fantasy, and romantic charm, infusing the brand’s voice with a sense of playful sophistication.

Every element—from the colours to the textures, from the ambience to the flavours—is designed to create an environment that is both playful and refined, lively yet effortlessly enchanting. As a result, Adriana, rooted in love, draws guests into a moment where time feels slower, allowing them to truly savour the experience.