The brand will appeal to both B2B and B2C customers - wholesale & retail. Inspired by the Melbourne coffee scene, the brand extension was required to communicate trust, quality, Melbourne artisan cool, premium and left of centre.

3TT having presence in Australia as a coffee subscription model required a brand extension to expand its capabilities in China to suit the Service and Supply operations.

BrandWorks coined the big idea of 'Drink the coffee Melbourne's love to drink..' as the promise 3TT aims to achieve for its customers and drinkers.

The idea of storytelling through illustrations and art was a simple way to communicate the complexity of specialty coffee and the fact the coffee is flown directly into China, from Melbourne.

— Our Approach

The brand extension is lively, not too corporate, emotive, premium and trusted. The copy and language and messaging is authentic, memorable and clever.

— Design Cues

Premium colours, playful typefaces, strong, clean modern milennial aesthetics.