Client

• Josh Tong

Location

• Melbourne, Australia

Sector

• Retail (Physical & Online)

• Lifestyle

Services

• Packaging

• eCommerce

Brief

MAHŌ is one of Melbourne’s most exciting and emerging brands in the home and wellness space. Following the success of its signature incense range, MAHŌ is now expanding into thoughtfully designed homeware. This includes a beautifully crafted series of glassware created to bring joy, elegance, and a touch of calm to everyday living. Designed with the same commitment to quality and sensory experience, MAHŌ’s new homeware collection is an invitation to elevate the ordinary into something truly delightful.

Approach

BrandWorks was engaged to design the packaging for MAHŌ’s homeware and glassware collection. Staying true to MAHŌ’s Japanese-inspired concept and refined aesthetic, the packaging will embody a sustainable, minimalistic approach with a modern, sleek design. Thoughtful features like a cleverly designed double-sided front and back layout will enhance both in-store shelf presence and online appeal for e-commerce. Every detail—from structure to curated illustrations—will be carefully considered to reflect the brand’s sensory elegance and complement its retail environment.

Outcome

Following the launch at Life Instyle Melbourne—a leading retail trade show—MAHŌ received overwhelming interest from retailers and industry buyers. Numerous businesses reached out to request the sales catalogue and explore collaboration opportunities. As a result, MAHŌ’s glassware collection is now stocked by Pigeonhole Australia and is gaining traction with global e-commerce platforms eager to carry the brand’s elegant and thoughtfully designed products. The strong response highlights MAHŌ’s growing influence in the home and wellness space.

Testimonials

OMG it’s sooooo good!!!!