Saffron by Banyan Tree
2 April 2025.
We’re proud to unveil the refreshed identity of Saffron by Banyan Tree — a reimagined expression of Thailand’s cultural richness through refined dining.
With a legacy of celebrating Thai flavours through heartfelt service and time-honoured recipes, Saffron has long been a signature dining destination across Banyan Tree properties. This rebrand breathes new life into the beloved experience, striking a balance between cultural authenticity and modern sophistication.
In partnership with Banyan Tree, we refreshed Saffron’s brand identity, introducing a new visual language that honours its roots while embracing contemporary elegance. Every touchpoint — from menus to collaterals — was thoughtfully crafted to feel intimate, sensory, and emotionally evocative. More than a restaurant — Saffron is a symphony of Thai flavours.
More information: