— The Client

MTAA Super Fund, together with the management team of JLL engaged us to….

— The Brief

Brandworks was engaged to iconise the existing, dated Vogue Plaza shopping centre in South Yarra, Melbourne to appeal to a broader market and compete with a new centre opening in the neighbourhood. This was done through a full rebrand including renaming and an extensive launch campaign which was rolled out online and through promotional material.

— Our Approach

BrandWorks sought to strategically reposition the centre in alignment with a wider target market. The rebrand saw the development of a new, fresh and contemporary identity for the space, centred around elevating the everyday. The project evolved into a place-making strategy that allowed customers to ‘celebrate every day, in the finest way’.

— Challenges

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