Client

• Charter Hall

Industry & Type

• Cafe

Services

• Brand Creation

• Digital & Print Collateral

• Uniform

Brief

Evergreen is the new cafe brand developed for the lobby of 570 Bourke Street as part of Charter Hall’s ongoing refurbishment works. BrandWorks was commissioned to create the naming, brand identity, signage, and collateral for the venue. The goal was to transform the cafe from a practical lobby amenity into a welcoming, nature-inspired retreat that enhances the daily experience for tenants and visitors. The refreshed cafe needed to feel fully integrated into the revitalised lobby environment while supporting Charter Hall’s vision for a brighter, more engaging workplace.

Approach

The creative direction centred on the brand concept Root & Rest—a café designed as a breath of fresh air, where the pressures of office life soften into the calming presence of nature. Inspired by the forest-themed interiors of the lobby, Evergreen channels lush greenery, warm timber tones, soft light and the rich aroma of coffee to create a gentle pause within a corporate setting. BrandWorks developed a cohesive visual identity, signage system, and naming strategy that support this narrative of slowing down, recharging, and reconnecting. Every touchpoint was crafted to make the cafe feel like a natural extension of the lobby: accessible, uplifting, and intentionally restorative.

Outcome

The Evergreen brand successfully reframed the cafe as an urban sanctuary—inviting, contemporary, and aligned with the renewed lobby design. Since the rollout of signage and identity elements, early observations indicate increased tenant engagement and improved dwell time, with an estimated 20% rise in cafe traffic during peak hours. Evergreen now serves as a visual anchor and a restorative pause point, enhancing the overall atmosphere of 570 Bourke Street.