Client

• Joshua Tong

Location

• Melbourne, Australia

Sector

• Retail (Physical & Online)

• Lifestyle

Services

• Packaging

• eCommerce

Brief

MAHŌ is launching a new refill packaging line as an extension of its existing Sensory Sticks collection, aimed at providing a more sustainable and versatile offering. The new range will encompass a total of eight fragrances, comprising five existing scents and two newly developed additions.

BrandWorks has been engaged to design the complete refill series, ensuring a cohesive visual identity that remains true to MAHŌ’s refined, minimalist aesthetic. The packaging should embody the brand’s sensory-led philosophy, drawing inspiration from Japanese rituals and natural elements. Particular attention should be given to the colour selection for the two new fragrances, ensuring they harmoniously complement the existing range.

Approach

The design concept draws inspiration from the tranquil patterns found in Japanese Zen garden raking, reflecting MAHŌ’s deep connection to ritual and sensory experience. Each of the eight fragrance variants will feature a unique, minimalist rake pattern, reinforcing the individuality of each scent while maintaining a cohesive visual language across the range.

To elevate the tactile and visual experience, special attention will be given to the selection of premium paper stock—chosen not only for its refined texture but also to create an immediate, tangible connection between the product and the customer. The structural form, reminiscent of a sleek cigarette box, is designed to feel both luxurious and modern, aligning with MAHŌ’s elegant aesthetic and enhancing shelf presence.

This packaging must not only stand out in both physical retail and digital environments, but also surpass the visual and material quality of competitors. The design is crafted to invite touch, evoke emotion, and deliver a distinct first impression that embodies the brand’s philosophy of thoughtful sensory engagement.

Outcome

Following the launch at Life Instyle Melbourne—a leading retail trade show—MAHŌ received overwhelming interest from retailers and industry buyers. Numerous businesses reached out to request the sales catalogue and explore collaboration opportunities. As a result, MAHŌ’s glassware collection is now stocked by Pigeonhole Australia and is gaining traction with global e-commerce platforms eager to carry the brand’s elegant and thoughtfully designed products. The strong response highlights MAHŌ’s growing influence in the home and wellness space.

Testimonials

Eleena, Mike and the incredible team at Brandworks explored, nurtured and elevated my vision to something beyond what I had imaged. Their work never ceases to amaze me, and  I owe much of where my brand is today to the creative process at Brandworks". – Joshua Tong, Founder & Owner, MAHŌ Sensory, Australia