STRATEGY, BRAND, PACKAGING, DIGITAL, POPUPS
MADE BY SEA, SERVED WELL.
With the mission of creating one-of-a-kind moments and redefining lobster, PINCHY’S is a young, vibrant and trend driven brand. Born from their passion for food ‘Made by Sea’ and knowing where their produce comes from underlies their goal of offering quality seafood, served well.
The brief was to create a new take on seafood, introducing Maine (US) lobster rolls, Alaskan Crab and food from the sea. Inspired by the serene Atlantic waters and the Australian coast, the visuals are modern, fresh and feel Summer all year round. Now taking the form of popups at Melbourne’s popular food and music festivals and soon-to-be-at Emporium Melbourne, Pinchy’s is colourful and fun, beach day all day, shadows and sky hues.. and the golden sand between your toes.